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Analytics Services

More relevance, precision and success in marketing and sales with Direkt + Online GmbH.

Illustration: a data funnel with insights falling out

Five analysis types

From persona to network — standalone or combined.

Individual and institution level

Assessment down to the individual physician.

Across DACH

Delivered across all markets of the DACH region.

The analyses at a glance

Information behaviour, training interests and networking structures can be analysed on the unique data foundation of Direkt + Online GmbH and used specifically for strategic decisions — tailored to marketing, sales, medical, business intelligence, commercial excellence and market access.

Affinity & persona analyses

Which physicians are interested in, research or train on which topics.

Channel behaviour

Which channels actually reach your target group — print, email, trade portals, field sales.

Dynamic targeting

360° analyses drawing on environment, affinity and expert data.

KOL & expert analyses

Relevant opinion leaders — established, emerging or international.

Network analyses

How opinion leaders and specialist experts are networked with one another.

Who are the Analytics Services for?

Our services are aimed at decision-makers and experts from the following areas:

Marketing & Sales

Business & Market Insights

Commercial Excellence

Medical Affairs

Market Access

Why Analytics with Direkt + Online GmbH?

Exclusive data sources
Updated daily, from our own maintenance.

Healthcare expertise
Many years of experience in pharma and healthcare.

Individual advice
From experienced contacts.

DACH region
Delivered across all markets.

The other services

Data Services

Up-to-date reference data on healthcare individuals and institutions.

Integrations Services

Match, enrich and feed your data back into your systems.

Communication Services

Production, dispatch and the processing of replies.

Tobias Schmid, Senior Sales Manager at Direkt + Online GmbH

Get in touch now

Questions about analyses, target groups, or a specific challenge — we’ll advise you individually.

Tobias Schmid

Senior Sales Manager

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