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Identify market potential with ease

Direkt + Online GmbH is Germany’s leading provider of sustainably maintained, consistently up-to-date healthcare reference databases.

Illustration: person at a laptop in front of a database cabinet

Precisely selected

By specialty, region and institution.

Updated daily

Changes come in every day.

Verified by phone

No information from third parties.

Already know what you need?

Put together your own selection in the shop — one click away from the data you need.

Why data quality matters

Data management in healthcare is becoming ever more complex as the volume of information to be processed keeps growing. At the same time, target groups’ expectations of needs-based communication keep rising. Only excellent data quality and precise target-group selection let you make sure your campaigns hit the mark.

Less wasted reach

If they’re not the right recipient, they don’t get contacted.

Institution included

Every person comes with the institution they work at.

Relationships made visible

How people and institutions relate to one another.

The HCP/DocBase address pool

Whether you want to mail a new target group, qualify your customers, keep your CRM or ERP system continuously supplied with fresh data, or gain new insights into your current or prospective future customers — we create the foundation for your message to reach your audience: precisely, reliably and effectively.

Data shopping now at Direkt + Online GmbH

One click away from the data you want. Try it now.

The key target groups from a single source

For every target group, additional information on the institution and address as well as contact data and further attributes is also available.

Physicians

From hospitals and private practices alike

Pharmacists

Community and hospital pharmacies

Dentistry and other health professions

Dentists, alternative practitioners, podiatrists, ophthalmologists

Diabetes and nutrition

Diabetes counsellors, diabetes assistants, dietitians

Specialised nursing care

Specialised nurses and carers

Procurement, IT and management

Heads of procurement, heads of IT, management

Up-to-date data through intensive maintenance

Every reported change goes through the same process before it reaches the database.

1

Report received

Daily, from our network: practice changes, new institutions, departures.

2

Checked against sources

Cross-checked against a wide range of independent sources.

3

Verified by phone

Our research team calls. Nothing moves forward without this step.

4

Into the database

Only then is the change reflected in the address pool and the shop.

Our stakeholder network

Through our network, we receive reports of possible database changes every day.

Thousands of pharmaceutical sales reps

Medical call centres

Trade publications with over 23m copies a year

Web portals, press and internet services

What builds on our data

Analytics Services

Analyse information behaviour, training interests and networking structures.

Integrations Services

Match, enrich and feed your data back into your systems.

Communication Services

Production, dispatch and the processing of replies.

Sandra Trecker (née Müller), Head of Sales at Direkt + Online GmbH

Get in touch now

Put together your target groups according to your individual needs — we’ll request the matching addresses for you.

Sandra Trecker (née Müller)

Head of Sales

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