The key to communication success: Intelligent data preparation and integration
Our data matching and data source integration expertise enables us to synchronise already existing data with our HCP/DocBase reference database. In this context, we rely upon specialised in-house developments in order to best reflect the healthcare market’s particularities. The result: an optimally consolidated and constantly updated database allowing customised communications with your target group.
There are many sources of error, regardless of whether doctors have changed their names, for example, due to marriage, a change of practice and the resulting possible change of address, or whether senior and junior doctors have the same name in the same practice.
In order not to diminish your data quality by incorrect entries, you should attach particular importance to the cleansing of duplicates. For this challenge, too, direkt + online is your perfect partner thanks to our excellent tools and comprehensive know-how.
In order to ensure smooth business processes, CRM or ERP systems must be continuously fed with current addresses and data. This applies in particular to the dynamic healthcare market.
Due to our longstanding, intensive cooperation with small and medium-sized customers as well as the top 10 pharmaceutical companies in Germany and Europe, direkt + online has built up a wealth of experience in the area of address clearing. This enables us to rely upon prefabricated interface templates thus ensuring an efficient synchronisation of your data.
We enable you to connect your systems with our HCP/DocBase reference pool and offer both bidirectional and unidirectional clearing solutions. If you should opt for bidirectional clearing, direkt + online’s systems ensure that any change in your database will be checked and taken into account when updating your systems.
Our systems and processes ensure for any change and new entry in your database to be checked and validated, thus ensuring seamless updates to your systems.
Address clearing is a process in the course of which the addresses (for example, of customers or business partners) contained in your databases or systems are matched against a reference pool in order to ensure that the addresses are accurate and up-to-date. If you opt for bidirectional clearing, every user can make changes and enter new addresses directly in your database – while your database will be continuously updated by us. Unilateral clearing, on the other hand, is only useful if you do not make any changes to your database yourself and wish to fully rely upon the data to be updated by us.