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Integrations Services

Put your data to effective, profitable use: with the Integrations Services from Direkt + Online GmbH.

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All services

Illustration: a person connecting systems in the cloud

Matched against HCP/DocBase

Your records continuously matched against our reference pool.

Duplicate cleansing

Name changes, practice moves, senior and junior namesakes.

Advertise with legal certainty

ePermission compliant with the German Telemedia Act, Unfair Competition Act and Federal Data Protection Act.

Data preparation and integration

We synchronise your existing data with our HCP/DocBase reference database — using specialised in-house tools built for the specific needs of the healthcare market. The result: a consolidated, consistently up-to-date data set.

Duplicate cleansing

Physicians who change their name through marriage, practices that move to a new address, senior and junior namesakes at the same practice — there are many sources of error. So that faulty entries don’t degrade your data quality, we cleanse duplicates with our own tools.

Address clearing

CRM and ERP systems need a continuous supply of current addresses — especially in the fast-moving healthcare market. Through our work with mid-sized clients and the top 10 pharmaceutical companies in Germany and Europe, we can draw on ready-made interface templates.

What is address clearing?

Your databases are matched against a reference pool to ensure your addresses are correct and up to date.

Bidirectional

Your own users make changes and add new entries. We check and validate them and keep updating your records on an ongoing basis.

Unidirectional

Useful if you don’t make changes to your records yourself and want to rely entirely on us to keep them updated.

Aurora — the modular solution

In data-driven healthcare, speed decides. With Aurora, you can adapt flexibly to new challenges and seize opportunities as they arise.

Customer Relationship Management
From classic field-force management to a fully integrated sales cockpit.

Marketing data warehouse
Brings together all marketing and sales information with far-reaching analysis options.

ePermission management
Web-based permission management, preference analytics and CRM matching.

Why ePermission management?

Digital marketing is bound by rules — from the German Telemedia Act, the Act Against Unfair Competition, and the Federal Data Protection Act. Anyone using multiple channels needs secure processes so recipients can opt out at any time.

The other services

Data Services

Up-to-date reference data on healthcare individuals and institutions.

Analytics Services

Analyse information behaviour, training interests and networking structures.

Communication Services

Production, dispatch and the processing of replies.

Bastian Germershaus, Managing Director at Direkt + Online GmbH

Get in touch now

Whether it’s Aurora, address clearing or a custom interface — we’ll advise you on the right solution.

Bastian Germershaus

Managing Director

+49 89 420013-48

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