Pharma marketing from a single source
For more than 20 years, one of the leading solution providers for marketing in healthcare — from data through integrations to communication services.
Data
Up-to-date reference data on healthcare individuals and institutions.
Analytics
Analyse and use information behaviour and networking structures.
Integrations
Match, enrich and feed your data back into your systems.
Communication
Letter, email, 3D mailing — production, dispatch and reply handling.
Data Services
In our digital world, healthcare professionals expect personal communication based on their needs and interests. Our up-to-date address databases provide precise information not only on institutions and individuals in German healthcare, but also on how they relate to one another.
HCP/DocBase address pool Selection by specialty and region Data shop
Analytics Services
Digitalisation is changing access to medical information — for physicians, pharmacists, specialist staff and institutions. Information behaviour, training interests and networking structures can today be analysed on the unique data foundation of Direkt + Online GmbH and used specifically for strategic decisions.
Information behaviour by specialty Networking analysis Target-group insights
Integrations Services
In a dynamic environment like the healthcare market, simply collecting and holding data isn’t enough. We help you match and enrich the information you gather, and integrate it into your systems so that it becomes valuable knowledge about your target audience and customers.
Matching and duplicate checking Enrichment with institution and attributes Feeding back into CRM or ERP
Communication Services
The foundation for stable, loyal relationships — and thus for lasting success — is authentic dialogue. Whether letter, 3D mailing or email — we support you through the entire process, from development through production and dispatch to processing replies and shipping drug samples.
Letter, 3D mailing and email Production and dispatch Replies and drug samples
What you can measure us by
Verifiable figures instead of an animated counter. Both totals come live from the Datenshop, as of September 22, 2026.
2001
founded in Munich, at the same location ever since
200+
companies from pharma and medical technology
10.000+
completed projects
542.371
individuals in the address pool
209.792
institutions in the address pool
Get in touch now!
Sandra Trecker (née Müller)
Head of Sales
